2017 WNA Convention & Trade Show

Feb. 23-24 | Madison Marriott West, Middleton, Wis.
Network with newspaper professionals, attend industry training, and meet with exhibitors during the 2017 WNA Convention & Trade Show. Check out the speaker lineup and schedule below or download a printable schedule at bit.ly/WNA17Schedule.
Register Online

Speakers

Sponsors

Trade Show

Schedule

  • 23 February
  • 24 February

Tom Rosenstiel

Executive Director
American Press Institute
Author, journalist, researcher and media critic, Tom Rosenstiel is one of the nation's most recognized thinkers on the future of media. Before joining the American Press Institute in January 2013, he was founder and for 16 years director of the Project for Excellence in Journalism at the Pew Research Center in Washington, D.C., and co-founder and vice chair of the Committee of Concerned Journalists. He is also a non-resident senior fellow at the Brookings Institution.

He is the author of seven non-fiction books, including The Elements of Journalism: What News People Should Know and the Public Should Expect, which has been translated into more than 25 languages and has been described as “The most important book on the relationship of journalism and democracy published in the last fifty years” (Roy Peter Clark, (Poynter), "a modern classic" (Bill Safire, New York Times), and one of the five "essential books" on journalism (Wall Street Journal). He and Kovach have also written two other books together, including, Blur: How to Know What’s True in the Age of Information Overload. The New Ethics of Journalism: Principles for the 21st Century, was co-edited with Kelly McBride of the Poynter Institute in 2013. His books and work at PEJ have generated more than 60,000 academic citations.

His first novel, SHINING CITY, will be published in February 2017 from Ecco Press of Harper Collins.

During his journalism career he worked as media writer for the Los Angeles Times for a decade, chief congressional correspondent for Newsweek, press critic for MSNBC, business editor of the Peninsula Times Tribune, a reporter for Jack Anderson’s Washington Merry Go ‘Round column, and began his career at the Woodside Country Almanac in his native northern California.

Among his awards are the Goldsmith Book Award from Harvard, four Sigma Delta Chi Awards for Journalism Research from SPJ and four awards for national for media criticism from Penn State. He has been named a fellow of the Society of Professional Journalists, the organization's highest honor, the Honor Medal for Distinguished Service in Journalism from the University of Missouri Journalism School, the Dewitt Carter Reddick Award for Outstanding Professional Achievement in the Field of Communications from the University of Texas at Austin, and the Columbia Journalism School Distinguished Alumni Award.

24 February

James Warren

Chief Media Writer
Poynter Institute
James Warren is the chief media writer for the Poynter Institute's digital team and is based in Chicago. He was previously the Washington bureau chief for the New York Daily News and a former managing editor and Washington bureau chief for the Chicago Tribune.

Warren is the lead media news reporter for Poynter.org, generating Morning MediaWire, Poynter’s morning newsletter roundup of media news, as well as covering breaking news and writing in-depth stories on major issues. As a former media columnist for the Daily News and Tribune, Warren has worked across platforms as a print and digital journalist, and as a television analyst on MSNBC, Fox News, CNN and Al Jazeera America. He continues to be a contributing editor to the Daily News and write his weekly Sunday op-ed column for the paper.

He has also been a contributor to The Atlantic, The Daily Beast, Huffington Post, Politico and Vanity Fair. During his stint as bureau chief with the Chicago Tribune, he was cited as one of the capital’s 50 most influential journalists by Washingtonian magazine, in part because of his columns exposing journalists who were taking large speaking fees from organizations that they were covering.

After returning to the Chicago newsroom in 2001, Warren oversaw the Tribune’s features sections and helped to create several successful new additions. He left the Tribune in 2008 and was publisher of the Chicago Reader alternative weekly before becoming a co-founder of the nonprofit local digital news organization, the Chicago News Cooperative (CNC). In addition to generating news on its website, the CNC entered into a partnership with the New York Times to produce local content in the paper’s Friday and Sunday editions. He served as the anchor columnist and won several national writing awards, including from the Education Writers Association and the Annie E. Casey Foundation. The nonprofit closed its doors after two and a half years, and in 2010 Warren worked as the weekly policy columnist for Bloomberg Business Week. With additional stints as a contributor to The Daily Beast and The Atlantic, Warren eventually joined the Daily News.

Warren lives in Chicago and is married to Cornelia Grumman, a Pulitzer Prize-winning former editorial writer for the Chicago Tribune who is now a top official with the Urban Education Institute at the University of Chicago. They have two sons.

See what he's been writing lately.

24 February

Craig Gilbert

Washington Bureau Chief
Milwaukee Journal Sentinel
Craig Gilbert is the Milwaukee Journal Sentinel’s Washington bureau chief and author of “The Wisconsin Voter” political blog. Gilbert has covered every presidential campaign since 1988 and has written extensively about the electoral battle for the swing states of the industrial Midwest. He was a 2009-10 Knight-Wallace fellow at the University of Michigan, where he studied public opinion, survey research, voting behavior and statistics, a public affairs writer in residence at the University of Wisconsin and a Lubar Fellow at Marquette Law School, researching an in-depth study of one of the nation’s most polarized places, metropolitan Milwaukee. He previously worked for the Miami Herald, the Kingston (NY) Daily Freeman and was a speechwriter for New York Sen. Daniel Patrick Moynihan. Gilbert has a B.A. in history from Yale University.

23 February

Marty Kaiser

Former Editor of the Milwaukee Journal Sentinel
Journalism Consultant
William Martin "Marty" Kaiser is a journalism consultant and former Editor/Senior Vice President of the Journal Sentinel.

Under his leadership, the Journal Sentinel earned a national reputation for its investigative journalism and digital innovation and won three Pulitzer Prizes — two for Local Reporting and another for Explanatory Reporting. Before arriving at Journal Sentinel, Inc., he served as an Associate Managing Editor of The Baltimore Sun. Editor & Publisher magazine named him its “Editor of the Year” for 2009.

Kaiser is a member of the board of the American Society of News Editors Foundation, the advisory board of the Center for Journalism Ethics at the University of Wisconsin-Madison, the Journalism Advisory Board of the New England Center for Investigative Reporting, the Colby College (Maine) Elijah Parish Lovejoy Award board, the Wisconsin Center for Investigative Journalism board and has been a Pulitzer Prize judge three times. He earned his bachelor’s degree at The George Washington University and completed the Northwestern University Kellogg Graduate School of Management Executive Program.

23 February

23 February

24 February

Val Hoeppner

CEO
Val Hoeppner Media and Consulting
Val Hoeppner is a digital journalist, trainer and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 15 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences where she creates and leads training for journalists in mobile, social, video and multi-platform storytelling. She works with media leadership in audience engagement, change management and developing digital and mobile workflow.

Hoeppner was multimedia director at the Indianapolis Star and later worked at the John Seigenthaler Center in Nashville as the director of education for the Diversity Institute where she led digital journalism programs for professional and student journalists.

In addition to her media and consulting business, Hoeppner is the director of the Center for Innovation in Media at Middle Tennessee State University and an instructor with the Poynter Institute, the Newseum Institute, Chips Quinn Scholars, Native American Journalism Fellowship, Innovation J-Camp and APME News Train. She is on the board of directors of Teripix, a mobile app that accelerates how media companies and other users capture and publish photographs.

Hoeppner is a member of the Native American Journalists Association, Online News Association, Associated Press Photo Managers, American Society of News Editors and Public Radio in Mid America.

24 February

24 February

Mike Centorani

Co-Founder
Sales Transformation Now
Mike Centorani is the co-founder of Sales Transformation Now, Inc. and the former vice president of Sales Training and Development at Matchcraft.

Sales Transformation Now offers sales training and sales management consulting for traditional media and search companies throughout the U.S. and in 20 countries worldwide. Centorani brings over 25 years of print media experience combined with over 15 years of search engine marketing expertise. His company was chosen by Google to offer sales training to many of their Google Premier SMB Partners in 2011. He has worked with many of the largest newspapers in the U.S., such as Scripps, Gannett, Newsday Media, McClatchy, Gatehouse, Lee Enterprises, AdvanceNet, Maine Today Media, and many others.

Centorani is known for his "real world" approach to the sales call process and his ability to teach sales reps "how to speak the small business owner's language" and "make the right sale" based on their specific needs. He now specializes in working with all types of traditional media companies around the world helping them to sell the combination of search and traditional media together.

Centorani has a bachelor's degree from the University of Binghamton in upstate New York with a major in English and a minor in advertising.

24 February

24 February

24 February

Dee Hall

Co-Founder and Managing Editor
Wisconsin Center for Investigative Journalism
Dee Hall, co-founder and managing editor of the Wisconsin Center for Investigative Journalism, is an award-winning investigative journalist with a career spanning more than 30 years.

Hall spent 24 years at the Wisconsin State Journal as an editor and reporter focusing on projects and investigations. Prior to returning to her hometown of Madison in 1990, she was a reporter for eight years at The Arizona Republic, Phoenix, where she covered city government, schools and the environment.

Hall has won more than three dozen local, state and national awards for her work, including the 2001 State Journal investigation that uncovered a $4 million-a-year secret campaign machine operated by Wisconsin’s top legislative leaders.

24 February

24 February

Randy Shoults

ProMax Training & Consulting
Randy Shoults has excelled in many aspects of professional sales and leadership over his 30-year career. As a sales professional he has consistently been a top producer, and his abilities as a leader in sales organizations have resulted in increased market share, higher gross margins and reduced turnover. Shoults has been successful in a variety of positions with major Fortune 100 corporations, as well as smaller entrepreneurial companies. His professional titles have included: Director of New Business Development, Marketing & Branding Director, Regional Sales Manager and Vice President of Sales & Marketing. Randy has been a Senior Sales/Management Consultant and Facilitator for ProMax Training & Consulting, Inc. for more than 10 years.

Shoult's diverse experience and critical thinking skills provide fresh perspectives to the industries that he serves, such as media/marketing (both traditional and digital), technology, financial services and automotive.

He attributes much of his success to his passion for achievement, effective coaching skills and making constant development and improvement a priority for himself and his teams. He combines contemporary “best practices” and “real-world” application in his sales and management seminars to empower participants with new knowledge that they can immediately apply to improve performance.

Shoults is a high energy facilitator and speaker whose optimistic attitude and pragmatic business philosophy provides for an effective and valuable training and consulting experience.

23 February

24 February

Jennifer P. Brown

Award-Winning Community Journalist
Jennifer P. Brown is an award-winning journalist who has been recognized for her outstanding comitment to public service and community journalism. Brown spent 30 years at her hometown newspaper, the Kentucky New Era in Hopkinsville, Ky., where she worked as a reporter, editor and the opinion editor. In 2012, she was awarded the Al Smith Award for public service through community journalism by the University of Kentucky's Insitute for Rural Journalism and Community Issues. She was also the 2013 recipient of the Scripps Howard First Amendment Center's James Madison Award for Service to the First Amendment.

During her time as opinion editor, Brown transformed the New Era's editorial page, which had been dominated by syndicated columnists and rarely discussed local issues, to a platform with a strong editorial voice that became one of Kentucky's leading fighters for open government. Brown also helped foster a culture of watchdog journalism at the paper.

She earned her bachelor's degree from Murray State University, where she has also served as a journalism instructor, and a master's degree in creative nonfiction from Goucher College in Baltimore.

24 February

24 February

Eileen Brown

VP/Director of Strategic Marketing and Innovation
Daily Herald Media Group
M. Eileen Brown is the Vice President/Director of Strategic Marketing and Innovation for the Daily Herald in suburban Chicago. From 2002 to 2007, she was the managing editor of the Daily Herald. Before that, she was the editor of the Post-Tribune in Northwest Indiana and an entertainment editor and columnist for the Chicago Sun-Times. She was also a reporter and travel editor for the Daily Herald for nearly 20 years.

She currently is responsible for the Daily Herald Media Group’s strategic marketing initiatives, as well as the events division and special sections. Brown works with the newsroom, inter-active and the advertising department to come up with new business models and ventures.

Brown grew up in Chicago, but has lived in the suburbs for nearly 30 years. Certified in Myers Briggs, she also serves on the national board for the Association for Psychological Type International.

23 February

Candace Baltz

Director
Orange Media Network
Candace Baltz is the director of Orange Media Network at Oregon State University, co-organizer of the College Media Summit on Diversity & Inclusion, and the College Media Association Chair on Business. She is a former TV reporter, radio news anchor/reporter, and newspaper reporter; with more than a decade of experience in advising and directing national award-winning college media programs. She is the 2016 College Media Association Multimedia Adviser of Distinction.

23 February

24 February

Beth Bennett

Executive Director
Wisconsin Newspaper Association
Beth Bennett began her post as executive director of the Wisconsin Newspaper Association (WNA) in May 2010.

Prior to joining the WNA, Bennett served as the Director of Government Relations for the Illinois Press Association; as legislative liaison to the Illinois General Assembly Joint Committee on Administrative Rules; and as a member of the staff of the Illinois Speaker of the House.

As executive director of the WNA, her work benefits the Wisconsin newspaper industry and includes serving as the association’s chief lobbyist and directing all WNA functions including finances, staffing, member resources and member programing.

Bennett also serves as executive director of the WNA’s wholly owned for-profit media tracking subsidiary News Tracker and; and as the executive director of the WNA Foundation, a 501(c) (3) charitable organization.

Bennett has a bachelor’s degree in history from St. Joseph’s College in Rensselaer, Ind., and a master’s degree in political studies from the University of Illinois. Her family publishes four newspapers in central Illinois, resulting in her being both personally, as well as professionally, involved in the newspaper industry.

24 February

Mark Graul

Arena Strategy Group
Mark Graul has worked in local, state and national political arena for over 19 years. He has managed or advised several presidential, statewide, judicial, congressional, legislative and local campaigns. Graul also served as a chief of staff in both Washington D.C. and Madison.

Graul started his career working in the Wisconsin State Assembly from 1991-1998 where he worked as a top aide to two members of the legislative leadership. He also served as an alderman for the City of Fitchburg from 1995-1996. Mark grew up in Wauwatosa and is a graduate of the University of Wisconsin.

24 February

Rep. Todd Novak

R-Dodgeville
Wisconsin State Assembly
Todd Novak was elected to the Wisconsin State Assembly in 2014. He has served as mayor of the City of Dodgeville since 2012. Novak is a lifelong resident of Iowa County and grew up on the family farm outside of Cobb. His family came from Bohemia in the 1860's and the Novak Family Farm has been in the family for 150 years.

Novak became active in politics while in high school and became good friends with the late State Senator Dick Kruel. He traveled with Kruel in the 17th Senate District, and also spent time with him in the state capitol. It was from Senator Kruel that Novak learned that as an elected official, constituents always come first, regardless of who they are or what party they belong to.

Beyond his role as mayor of Dodgeville, Novak has served as the Government and Associate Editor of the Dodgeville Chronicle and was also appointed to the Southwest Wisconsin Regional Planning Commission.

Novak believes it is important to give back to the community, and is a licensed foster parent, court appointed guardian for seniors who can't care for themselves and belongs to several organizations and associations. He and his partner, Chris, who have been together 18 years, have two teenage sons in the Dodgeville School District.

24 February

Mark Pitsch

Assistant City Editor
Wisconsin State Journal
Mark Pitsch is an assistant city editor for the Wisconsin State Journal and president of the Madison chapter of the Society of Professional Journalists. He is an award-winning journalist with extensive management, reporting and editing experience with expertise in government and politics, higher education and K-12 education.

23 February

Donald Downs

Professor Emeritus
University of Wisconsin-Madison
Donald Downs is the Alexander Meiklejohn Professor of Political Science, Law, and Journalism at UW-Madison, and the Glenn B. and Cleone Orr Hawkins Professor of Political Science at the University. He is also the director and co-founder of the University’s Wisconsin Center for the Study of Liberal Democracy (2007-present). The Center is dedicated to instilling critical knowledge and understanding of the core principles, institutions, and processes of liberal democracies, and to the advancement of genuine intellectual diversity on campus. Downs is also the former director of the University’s Legal Studies Program and its Center for the Study of Law, Society, and Justice (2004-7). Also, He is the president (and former secretary) of the independent and non-partisan faculty group, the Committee for Academic Freedom and Rights, one of the nation’s leading campus academic freedom and free speech groups (secretary 1996-2000, president since 2000).

Downs’ scholarship has dealt with a wide range of issues dealing with such issues as freedom of speech; academic freedom; American politics; political thought; political and legal movements; citizenship; campus politics; domestic violence, psychiatry, and the criminal law; and the relationship among the military, the university, and civic education. His prize winning books include Nazis in Skokie: Freedom, Community and the First Amendment; The New Politics of Pornography; More than Victims: Battered Women, the Syndrome Society, and the Law; Cornell `69: Liberalism and the Crisis of the American University; Restoring Free Speech and Liberty on Campus; and the recently published Arms and the University: Military Presence and the Civic Education on Non-Military Students (Cambridge University Press). In addition to winning honors for his research, Downs has also won numerous teaching awards, including the University Teaching Award. He has been interviewed countless times by media and organizations around the world, and has been an active defender of academic freedom on campus (where he serves as the president of the Committee for Academic Freedom and Rights, an independent group) and in the nation.

In 2013, Downs received the national Jeane J. Kirkpatrick Academic Freedom Award for his defense of academic freedom and freedom of thought at UW-Madison and in higher education generally. He is also the faculty founder and advisor to the UW-Madison chapter of the Alexander Hamilton Society, an organization dedicated to thinking about American foreign relations and international politics and the national interest. In 2012, the Madison chapter received the Society's award as the "Best New Chapter" in the country.

Downs was selected to give the "Charge to the Graduating Class" at the December 2013 graduation ceremony in the Kohl Center. The selection was done by a group of student leaders on campus in consultation with Dean of Students.

Downs won the University's 2014 Hilldale Award in the Social Studies for " A Distinguished Career at the University of Wisconsin-Madison in Research, Teaching, and Service." The award is given to four faculty members campus-wide each year for outstanding achievement in his or her division of research (Biological Sciences; Physical Sciences; Humanities; Social Studies).

23 February

Bill Lueders

President
Wisconsin Freedom of Information Council
Bill Lueders, born in Milwaukee in 1959, is associate editor at The Progressive magazine. Previously he was the Money and Politics Project Director for the Wisconsin Center for Investigative Journalism for four years; there he wrote a weekly column that appeared in newspapers statewide. Prior to that, he was the news editor of Isthmus weekly newspaper in Madison for 25 years.

He also serves as the elected president of the Wisconsin Freedom of Information Council, a statewide group that works to protect public access to government meetings and records.

Lueders has been honored dozens of times for his reporting and commentary, including first place awards for interpretative reporting, business reporting and column writing from the Milwaukee Press Club, three Golden Gavel Awards for legal reporting from the State Bar of Wisconsin, two Golden Quill Awards for editorial writing from the International Society of Weekly Newspapers and 2009 and 2010 Genesis Awards for reporting on animal issues from the Humane Society of the United States. He is a co-founder of the Shepherd Express weekly newspaper of Milwaukee.

Lueders' most recent book is Watchdog: 25 Years of Muckraking and Rabblerousing (Jones Books). He is also the author of An Enemy of the State: The Life of Erwin Knoll (Common Courage Press), published in 1996, and Cry Rape: The True Story of One Woman’s Harrowing Quest for Justice (University of Wisconsin Press), published in 2006.

23 February

RonNell Andersen Jones

Professor of Law
University of Utah
RonNell Andersen Jones is a professor of law at the University of Utah S.J. Quinney College of Law. A former newspaper reporter and editor, Jones teaches, researches and writes on legal issues affecting the press and on the intersection between the media and the courts, with a particular focus on the U.S. Supreme Court. Her work on press issues has appeared in numerous top journals, including Michigan Law Review, Minnesota Law Review, UCLA Law Review, and Harvard Law Review Forum. A regular speaker at media law and First Amendment conferences, she served as the director of a widely cited nationwide study of the frequency and impact of subpoenas served upon newspapers and television newsrooms. Jones’s scholarship also addresses emerging areas of social media law and issues of media access and government transparency.

Jones graduated first in her law school class and clerked for the Honorable William A. Fletcher on the Ninth Circuit Court of Appeals and for Justice Sandra Day O’Connor on the United States Supreme Court. Prior to entering academia, she was an attorney in the appellate division of Jones Day, where her work focused on Supreme Court litigation and included major constitutional and First Amendment cases.

Before joining the faculty at the University of Utah, Jones was professor of law and associate dean of Academic Affairs and Research at Brigham Young University’s J. Reuben Clark Law School, where she was twice named Professor of the Year. As a Distinguished Faculty Fellow at the University of Arizona James E. Rogers College of Law, she team-taught an annual course about the United States Supreme Court with Justice O’Connor.

23 February

James Friedman

Attorney
Godfrey & Kahn
James Friedman is the team leader of the Insurance & Reinsurance Practice Group and a co-team leader of the Litigation Practice Group, working out of the Madison office. He practices in the civil litigation area with an emphasis on insurance coverage, insurance liquidation and guaranty fund work, media law, appellate litigation, intellectual property and health care.

Before joining the firm, Friedman served as the law clerk to Wisconsin Supreme Court Justice Donald W. Steinmetz. He is the author of the chapter “Creative Strategies and Responses to Changes in Insurance Coverage Law” of the book “Inside the Minds: Recent Developments in Insurance Coverage Litigation” and the co-author of the chapter “Understanding Traditional and Non-Traditional Bad Faith Claims” of the book “Inside the Minds: Extracontractual Claims Against Insurers.” He is also the co-author of the NCIGF Annotated Model Insurance Guaranty Act, five chapters in the Media Law Resource Center’s “50-State Survey of Libel and Privacy Law,” the Reporter’s Committee for Freedom of the Press, 50-state Compendium of Shield Laws, and the article “State Constitutions: The Shopping Mall Cases,” published in the 1998 Wisconsin Law Review.

Friedman is admitted to practice before all Wisconsin courts, state and federal; the U.S. Court of Appeals for the Seventh Circuit; and the U.S. Supreme Court. He has successfully represented insurance, news media, health care, and other business clients before administrative tribunals, through state and federal trial courts (including several jury trials), in intermediate appellate courts, and before the Wisconsin and United States Supreme Courts.

Friedman earned his undergraduate degree with high honors from Georgia Tech in electrical engineering in 1988. He graduated with honors from the University of Wisconsin Law School, and he received a Master of Public Affairs from the University of Wisconsin, both in 1992.

24 February

Dustin Brown

Attorney
Godfrey & Kahn
Dustin Brown is an associate in the Litigation Practice Group in the firm's Madison office. Prior to joining Godfrey & Kahn, Brown clerked for the Hon. John M. Walker, Jr. of the U.S. Court of Appeals for the Second Circuit in New York, and the Hon. Thelton E. Henderson of the U.S. District Court for the Northern District of California in San Francisco. Brown also practiced for two years as a member of the litigation group at Bingham McCutchen LLP in San Francisco.

Brown earned his Bachelor's degree in English from Yale University and his law degree from New York University School of Law, both magna cum laude. As a law student, Brown was a member of NYU Law's Immigrant Rights Clinic, and he interned with New York Lawyers for the Public Interest and Make the Road New York. He also served as an executive editor of the NYU Law Review.

Before starting his career in law, Brown worked as a reporter for a chain of weekly newspapers in Queens, New York, and he taught English in Quito, Ecuador.

24 February

Brendan Healey

Attorney
Mandell Menkes
A former in-house counsel at Tribune Company (Senior Counsel, Media & Promotions) and American Media (Deputy General Counsel, Media), Brendan Healey has practical experience dealing with the issues clients face, particularly with regard to media law, marketing and advertising law, and litigation.

As a media lawyer, Healey has done pre-publication review of stories and scripts, litigated media cases, and counseled clients on right of publicity issues as well as copyright and trademark questions. Healey has handled numerous Freedom of Information Act matters at the state and federal level, and he has litigated matters involving access to court documents.

Healey has extensive experience counseling clients regarding various aspects of marketing law, including sweepstakes, skill contests, loyalty programs, daily deals, sponsorships, advertising clearance, advertising terms and conditions, free offers, rebates, coupons, and premiums. Healey has been involved in the drafting and revising privacy policies and in ensuring compliance with privacy policies and laws as well as other data governance issues. He has worked on numerous types of agreements relating to operational aspects of a business, particularly in the digital space, including software as a service agreements, technology licensing agreements, technology consulting agreements, remnant advertising agreements, ad network agreements, e-commerce agreements, and content licensing. Mr. Healey also has counseled clients on various regulatory regimes, such as CAN-SPAM, HIPAA, COPPA, CalOPPA, Shine the Light, and various FTC guidelines. Mr. Healey was an Adjunct Professor of Advertising Law (four years) and Legal Writing for the IP Practice (seven years) at the John Marshall Law School. He recently served as the co-chair of the Media Law Resource Center’s Advertising and Commercial Speech Committee. He frequently has written and spoken on various aspects of media and marketing law.

A member of the Trial Bar for the Northern District of Illinois, Healey is also an experienced litigator. He has defended media and non-media clients in defamation lawsuits, He helped secure the dismissal of all claims in a defamation/false light case against a local newspaper, and he helped win summary judgment on a different defamation claim against the same newspaper.

Healey graduated with Honors & Distinction from Stanford University and was an Articles Editor for the New York University Law Review. He clerked for the Honorable Boyce F. Martin, Jr., Chief Judge of the United States Court of Appeals for the Sixth Circuit. Prior to joining Mandell Menkes, he was awarded Sidley Austin Brown & Wood’s 2001 Thomas H. Morsch Pro Bono Award.

24 February

Kate Vruwink

Student
UW-River Falls
Starting as a class project for UW-River Falls, Without a Roof was created by senior Kate Vruwink because she felt it was important to challenge ourselves as citizens and journalists. The project called for Vruwink to travel across the state of Wisconsin to homeless shelters meeting with the directors and the homeless individuals that temporarily reside there. The stories collected were to be turned into print and audio stories published on a self-created website with the potential to be marketed to newspapers across the state. The project went from idea to reality through the UWRF Summer Scholar program where Vruwink worked with her Professor and Mentor, Andris Straumanis, to give a voice to the voiceless. The concept of the project is to create change in Wisconsin through raising awareness of homelessness and how it's prevalent now more than ever. Three newspapers published Vruwink’s work, and she hopes to continue the project after graduation.

24 February

Abigail Becker

City and County Government Reporter
The Capital Times
Abigail Becker reports on city and county government at the Capital Times. She graduated from UW-Madison in 2015 with a journalism degree focused on reporting in addition to a certificate in digital studies. Prior to working at the Capital Times, Becker interned at the Wisconsin Center for Investigative Journalism where she reported on statewide education issues, focusing on the pervasive academic achievement gap between black and white students in Wisconsin. She has previous experience at the Wisconsin State Journal, Sun Prairie Star, Madison Commons and Daily Cardinal student newspaper.

24 February

Vince Filak

Faculty Adviser
UW-Oshkosh/Advance-Titan
Vince Filak is an award-winning teacher, scholar and media adviser from the University of Wisconsin Oshkosh. He has advised publications that have won CSPA Gold Crowns, ACP Pacemakers, ACP Best of Show awards and top-state awards in Wisconsin and Indiana. He worked as a crime editor at the Columbia Missourian and a night reporter at the Wisconsin State Journal. He has also published several media-writing textbooks and apologizes in advance if you’ve been forced to buy them.

23 February

24 February

Hayley Sperling

Public Engagement and Marketing Assistant
Wisconsin Center for Investigative Journalism
Hayley Sperling is a public engagement and marketing assistant at the Wisconsin Center for Investigative Journalism. She's currently a senior at UW-Madison studying journalism and Russian. While attending UW, she held several editorial positions at the independent, student-run newspaper, The Badger Herald. Sperling currently serves as editor-in-chief of the publication and leads a team of more than 50 editors and reporters to produce daily content. Sperling has also worked as an intern at WisPolitics.com, where she covered the Capitol, and at the NASA Jet Propulsion Laboratory as a multimedia intern.

24 February

Cara Lombardo

Legislative Relief Reporter
Associated Press
Cara Lombardo is a legislative relief reporter for the Associated Press in Madison. She worked as a CPA auditing large banks and investment firms before getting a graduate degree in journalism. She interned with the Wisconsin Center for Investigative Journalism, the Milwaukee Journal Sentinel and The Progressive magazine and has written for PolitiFact Wisconsin.

24 February

Oneida Nation

Awards Banquet Sponsor

OwnLocal

Casino Night & Nametag Sponsor

OwnLocal is the digital ad platform for local media. We work with more than 3,000 media companies and 90,000 SMBs in North America, Europe, Latin America and Australia to automatically turn traditional print and broadcast advertisements into sophisticated digital marketing campaigns. This adds hundreds of thousands of dollars in new, recurring revenue for our media partners every year and provides a gateway to upsell those customers into larger digital packages. We are based out of Austin, TX and have 70 employees.

Wisconsin Association of Independent Colleges and Universities

Honors Luncheon Sponsor

The Wisconsin Association of Independent Colleges and Universities (WAICU) is the organization of the 24 independent (or private) institutions of higher learning in Wisconsin. Membership is limited to accredited, nonprofit institutions, headquartered in Wisconsin. The presidents of these institutions lead WAICU as its board of directors. All of WAICU's programs support educational opportunity.

News Tracker

Thursday Dinner Sponsor

We offer a range of media monitoring services and media monitoring products, all designed to help monitor and justify your communication and marketing efforts.

News Tracker provides the newspaper press clippings, broadcast and internet mentions you work so hard for - and we can provide a media analysis of your content.

Wallit

Keynote Speaker Sponsor

Wallit is the most flexible subscription management solution for publishers of all sizes looking to sell their content through a variety of unique subscription purchase options. Built with the user experience and marketer in mind, Wallit allows you to seamlessly and easily segment/change niche content for one-time paid user access, metered sampling, day passes, or engage a full-on site subscription paywall – all without having to engage your IT.

And because Wallit is an account-based system, your readers will be able to purchase content across all Wallit enabled sites, without additional logins or ask for credit card information again.

Tecnavia

Reception Sponsor

We develop innovative and reliable digital publishing solutions offering a solid reading experience across all devices. We provide the necessary support and tools to simplify workloads, reduce costs, improve efficiency and increase revenues.

Enbridge

Reception Sponsor
Over the past 65 years, Enbridge has become a leader in the safe and reliable delivery of energy in North America and is proud to be recognized as one of the Global 100 Most Sustainable Corporations in the World.

We transport energy, operating the world's longest, most sophisticated crude oil and liquids transportation system. We have a significant and growing presence in the natural gas transmission and midstream businesses, and an increasing involvement in power transmission.

We generate energy, expanding our interests in renewable and green energy technologies including wind and solar energy and geothermal.

We distribute energy, owning and operating Canada's largest natural gas distribution company, and provide distribution services in Ontario, Quebec, New Brunswick and New York State.

Enbridge Inc., headquartered in Calgary, Alberta, manages and has a 67.3 percent overall interest in Enbridge Income Fund and a 21.1 percent overall ownership in Enbridge Energy Partners, L.P., which is headquartered in Houston. We have a workforce of more than 11,000 people, primarily in Canada and the United States. Enbridge has been named one of Canada's Top 100 Employers on 12 occasions, voted as one of the Houston Chronicle's Top Workplaces in 2013, and selected as one of Canada's Top Diversity employers for 2014.

Enbridge manages several investment options that trade on the New York and/or Toronto stock exchanges, including Enbridge Inc. (ENB), Enbridge Energy Partners, L.P. (EEP), Enbridge Energy Management, L.L.C. (EEQ), and Enbridge Income Fund (ENF).

Schoep's Ice Cream

Break Sponsor

From its humble beginnings in 1928, when E.J. Schoephoester started making ice cream in the back of his Madison, Wisconsin grocery store, Schoep's Ice Cream has had people clamoring for more. P.B. Thomsen purchased the company twelve years later and began wholesaling ice cream in 2-1/2 gallon containers. Schoep's "Home Pak" was introduced after World War II and is still the heart of the Schoep's product line today. Schoep's has been owned by the Thomsen family for almost eight decades, and today there are four third-generation Thomsens working at the Madison headquarters. Last year Schoep's made more than 12 million gallons of ice cream.

Pines Bach

Break Sponsor

Established in 1979, Pines Bach is a multi-service law firm dedicated to achieving excellent results for clients through advice, negotiation and courtroom advocacy. Our attorneys have built a strong reputation among judges and other lawyers for superior skill, knowledge and effectiveness. Year after year, we are recognized by our peers for selection on the Super Lawyers, Best Lawyers and other top attorney lists.

Herb Kohl Educational Foundation

Break Sponsor

SmallTownPapers, Inc.

Attendee Welcome Bag Sponsor

SmallTownPapers is an online gateway to newspapers from small town America - past and present. Working with publishers from across the country, the company digitally scans current and archived newspapers and then provides online access.

SmallTownPapers is the industry leader in digitizing bound volume newspaper archives, producing millions of scans for hundreds of publishers nationwide.

SmallTownPapers, Inc. is based in Shelton, Washington.

Field59

Supporting Sponsor

Field59 currently serves television broadcasters, newspapers and other premium content media companies with video capturing, editing, encoding, captioning, live streaming, delivery, and management solutions.

We're headquartered in Madison, WI, and we're a trusted partner of Calkins Media, Inc., Schurz Communications, Community Newspaper Holdings, Inc., Woodward Communications, Gray Television, Rockfleet Broadcasting, Morris Multimedia, Exact Sciences and Edutopia.

Godfrey & Kahn

Supporting Sponsor

Godfrey & Kahn provides high-level service and creative legal solutions to its clients. For nearly 60 years, our attorneys and staff have been guided by five core values originally set forth by our founders: A focus on our clients' success, trust in one another and our clients, a culture of teamwork that helps us achieve more together, a work ethic to achieve whatever is possible, and an integrity that keeps us focused on the right thing to do for our clients, our employees and our communities.

Our firm was founded on a simple idea - judge our success by the success of our clients. We serve clients by first understanding their business and their needs, and then by offering strategic legal advice and smart, practical solutions to real world problems. Our attorneys are quick to collaborate in the interest of client success and service their needs with efficiency and responsiveness. With six locations across Wisconsin and in Washington D.C., our attorneys have made it a point to become an integral part of the communities they serve. Whether we are taking on pro bono cases, supporting environmental causes, or offering university scholarships to promising students, we're proud to be strengthening bonds with our neighbors, within our firm and in our global business community.

METRO Creative Graphics

Supporting Sponsor

Metro Creative Graphics, Inc. is a leading provider of advertising, creative and editorial resources designed to help media companies make money with their print, Web and mobile products. With an unparalleled dedication to providing the finest resources available for ready-to-use images, spec ads, ideas, stock-quality photos, logos/trademarks, auto manufacturer photos, marketing/sales materials, copyright-free editorial features, print templated sections, state-of-the-art online e-Sections, and groundbreaking digital ad development tools—plus custom image, ad design and editorial services—Metro remains unmatched in serving the creative needs of today's media companies.

ProMax Training & Consulting

Supporting Sponsor

For more than 24 years ProMax has provided comprehensive, up-to-date training programs on current business topics in a unique, entertaining and highly interactive learning environment. ProMax programs are designed to provide the skills, knowledge and tools needed to achieve maximum results and effectively compete in today's highly complex and changing marketplace. Bottom line — ProMax helps companies maximize productivity, profits and people through onsite training seminars, webinars, coaching and consulting.

Smith & Gesteland

Supporting Sponsor

We are the Madison area's premier local business services firm respected by our clients, employees, and the community for our business philosophy of integrity and high ethical standards, quality services, and valued relationships. We focus on leadership-driven business improvement in our client relationships, becoming partners in their long term success.

We are dedicated to helping business leaders manage growth and change. Our service areas include tax, accounting, assurance services, 80-20 Strategic Advising, strategic planning, human resource management, and information technology.

We value our independence, and encourage decisions that support the long-term perpetuation of the firm. Our objective is overall firm success, as we coach individuals to support team goals.

Universal Information Services

Supporting Sponsor

Emerging as the most comprehensive media monitoring and measurement service in the United States. Let us help you understand the reach, impact, and effectiveness of your public relations effort. When your corporate communications and business intelligence requires you to see everything, our team delivers the results. It's that simple.

Wisconsin Newspaper Association Foundation

American Transmission Company


American Transmission Co. provides the pathway for power into communities in portions of Wisconsin, Michigan, Minnesota and Illinois. ATC owns and operates the high-voltage electric transmission system that helps to keep the lights on, businesses running and communities strong.

Hagadone Digital


Hagadone Digital creates edgy digital marketing strategies that showcase their partners as industry innovators and trendsetters. If you're ready to fearlessly shake things up in the online marketplace with tangible results, Hagadone Digital can help.

At Hagadone Digital, when it comes to effectively using Internet marketing strategies to promote your brand, we do not believe in playing nicely.

Successful brand promotion means fearlessly refusing to use the same tired (insert yawn sound here) Internet marketing strategies that everyone else is using just so you can quietly assume your place in the competitive wading pool. Don’t settle for simply treading promotional water your marketing campaigns; instead, partner with Hagadone Digital for a cutting-edge, bold, and innovative digital marketing strategy that propels your organization ahead of the competition completely.

Interlink

Interlink’s many years of experience with the community newspaper market has grown to include more than 1,500 daily and weekly newspapers.

Becoming the most widely used circulation management service was made possible in large measure by our customers recommending us to their publishing colleagues. Today our clients include key industry leaders such as NNA’s postal guru and Landmark executive, Max Heath, and many current and past elected leaders of state and national publishing organizations.

This level of dialogue with the industry has made it possible for Interlink to go well beyond creating and supporting what is today the only USPS-approved circulation-focused service for community newspapers.

Interlink’s software-based service makes it possible for a clerk to handle your total circulation — everything from billing a renewal to taking the last penny in postal discounts — all without being either a circulation expert or a postal wizard.

Higher productivity, reduced training time and typically stunning postage savings are the immediate payoffs for publishers who choose Interlink.

For the long term, choosing to establish a continuing service relationship with Interlink guarantees that all vital circulation services will be available far into the future.

METRO Creative Graphics


Metro Creative Graphics, Inc. is a leading provider of advertising, creative and editorial resources designed to help media companies make money with their print, Web and mobile products. With an unparalleled dedication to providing the finest resources available for ready-to-use images, spec ads, ideas, stock-quality photos, logos/trademarks, auto manufacturer photos, marketing/sales materials, copyright-free editorial features, print templated sections, state-of-the-art online e-Sections, and groundbreaking digital ad development tools—plus custom image, ad design and editorial services—Metro remains unmatched in serving the creative needs of today's media companies.

NEWSCYCLE Solutions


NEWSCYCLE develops and delivers software technology that empowers the global news media industry. Our editorial, advertising, circulation and mobile solutions enable publishers to drive profitability, accelerate digital business models and optimize core print operations. We help our clients create stronger, better-informed communities while safeguarding the integrity of news, advertising and customer information.

Oneida Nation

OwnLocal


OwnLocal is the digital ad platform for local media. We work with more than 3,000 media companies and 90,000 SMBs in North America, Europe, Latin America and Australia to automatically turn traditional print and broadcast advertisements into sophisticated digital marketing campaigns. This adds hundreds of thousands of dollars in new, recurring revenue for our media partners every year and provides a gateway to upsell those customers into larger digital packages. We are based out of Austin, TX and have 70 employees.

REACH-A-Child


REACH partners with local First Responders (whether a police officer, a firefighter or an EMT) to supply each vehicle with a REACH BAG — complete with 10 children’s books and 10 drawstring backpacks — which the First Responders keep in their vehicles to bring out when they encounter children-in-crisis.

Society of Professional Journalists - Madison Pro Chapter


The Madison Pro Chapter of the Society of Professional Journalists has been providing professional development and informational programming for Madison Wisconsin area journalists for more than 20 years.

For more information contact spjmadisononline@gmail.com.

Madison’s history with SPJ goes back almost to the beginning of the Society of Professional Journalists, although its early years are associated with the student chapter of SPJ.

SPJ began in 1909 as Sigma Delta Chi, a journalism fraternity, at DePauw University. The University of Wisconsin was the 9th chapter to affiliate, during 1911-1912. The second national Sigma Delta Chi convention was held in Madison in May, 1913. The Madison chapter president, Chester C. Wells, was elected national president at that convention, and graduated in June.

Chester Wells served Sigma Delta Chi for only a few months. He contracted a throat infection, was hospitalized, and died unexpectedly on September 1, 1913. To this day, the Wells Memorial Key, is the highest honor that SPJ bestows on a member.

While the student chapter of SPJ still exists at the UW-Madison, at some times more active than others, the Madison Professional Chapter was organized in 1993. The first president was David Stoeffler.

Vivial


Vivial is a groundbreaking ad tech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results.

Vivial’s mission is to help our customers grow their business, whether that is through our easy-to-use and affordable local marketing technology or a custom marketing campaign that we create, implement and monitor. Easily said, Vivial makes the complex simple.

Wallit

Wallit is the most flexible subscription management solution for publishers of all sizes looking to sell their content through a variety of unique subscription purchase options. Built with the user experience and marketer in mind, Wallit allows you to seamlessly and easily segment/change niche content for one-time paid user access, metered sampling, day passes, or engage a full-on site subscription paywall – all without having to engage your IT.

And because Wallit is an account-based system, your readers will be able to purchase content across all Wallit enabled sites, without additional logins or ask for credit card information again.

Wisconsin Association of Independent Colleges and Universities


The Wisconsin Association of Independent Colleges and Universities (WAICU) is the organization of the 24 independent (or private) institutions of higher learning in Wisconsin. Membership is limited to accredited, nonprofit institutions, headquartered in Wisconsin. The presidents of these institutions lead WAICU as its board of directors. All of WAICU's programs support educational opportunity.

Wisconsin Center for Investigative Journalism


The Wisconsin Center for Investigative Journalism is increasing the quality and quantity of investigative reporting in Wisconsin, while training current and future generations of investigative journalists. Its work fosters an informed citizenry and strengthens democracy.

Our focus is on government integrity and quality of life issues.

The Center’s guiding principles: Protect the vulnerable. Expose wrongdoing. Seek solutions to problems.

The Center is a 501(c)(3) charitable organization operated by a professional staff under the guidance of a nationally noted board of directors. The Center collaborates with, but is independent of, the University of Wisconsin-Madison School of Journalism & Mass Communication, where it is housed; Wisconsin Public Radio; and Wisconsin Public Television — and with mainstream and ethnic news media across the nation.

The Center is a founding member of the Institute for Nonprofit News, formerly the Investigative News Network, the first network of nonprofit journalism organizations that conduct investigative reporting in the public interest.

The Center is a national leader in promoting journalistic ethics and financial transparency standards.

Since its launch in January 2009, the award-winning Center has distributed nearly 300 major reports, including: A multi-part series in Spanish and English on the growing reliance on immigrants by the state’s dairy industry; questions about a high-speed rail line that was Wisconsin’s biggest proposed stimulus project; barriers to treatment for mothers suffering from perinatal depression; the rising numbers of low-income students in Wisconsin schools; the role of DNA testing in proving the innocence of a dozen Wisconsin prisoners; Wisconsin’s troubling increases in suicides; and the underreporting of sexual assaults on Wisconsin campuses.

Many of the Center’s reports are produced in collaboration with other news organizations in Wisconsin and nationwide. The reports have been cited, published or broadcast by more more than 500 news organizations including Wisconsin Public Radio, The New York Times, The Capital Times, Milwaukee Journal Sentinel, Wisconsin State Journal, Green Bay Press-Gazette, Oshkosh Northwestern, La Crosse Tribune, Eau Claire Leader Telegram, The Country Today, WBAY-ABC in Green Bay, Hudson Star-Observer, Janesville Gazette, La Comunidad and WisPolitics.com. The Center’s reports have reached an estimated audience of more than 56 million.

To fulfill its mission, the Center combines innovative technology with time-tested journalistic techniques to increase the transparency of official actions, intensify the search for solutions to governmental and societal problems, strengthen democracy and raise the quality of investigative journalism.

Wisconsin Historical Society


We have a tradition of the best and brightest people leading the way for the Wisconsin Historical Society. Our leaders care deeply about Wisconsin's rich heritage and inspire the vision for the future of the Wisconsin Historical Society. Many are volunteers offering their expertise, time and passion to ensure that we pass on our stories to future generations.

The Wisconsin Historical Society is both a state agency and a membership organization. A strong public-private partnership can be seen through the community leaders on various volunteer boards of the Wisconsin Historical Society. These leaders, volunteers, donors and staff work together to enable the Society to share stories.

Wisconsin Taxpayers Alliance


The Wisconsin Taxpayers Alliance (WISTAX) is the state's oldest and most respected private government research organization.

Since 1932, WISTAX has been promoting better government and an informed citizenry through its publications, public outreach, and extensive school programs.

We are a 501(c)(3) nonprofit education organization.

Nonpartisan and fiercely independent, WISTAX has earned an unrivaled reputation for accurate, objective research—for telling the truth simply and directly.

WISTAX does not lobby government, support or oppose candidates for public office, or take positions on state or local government issues. It is not affiliated with any other organization—national, state, or local.

WISTAX seeks to:
  • explain how state and local government work so voters and taxpayers, students and teachers can be more active and informed citizens; and
  • provide reliable data to members of the legislature, county boards, school boards, city councils, and other government bodies and economic development groups to foster intelligent decision-making.

WISTAX research and education programs are financed by voluntary contributions from businesses, foundations, organizations, and individuals, and by subscription fees and publication sales.

Wisconsin Watchdog


Watchdog.org
is a project of the Franklin Center for Government & Public Integrity, a non-profit organization dedicated to the principles of transparency, accountability, and fiscal responsibility. The Franklin Center shines the bright light of transparency into government’s darkest corners, and exposes the facts about government mismanagement and overreach.

Watchdog.org
’s mission is to restore oversight of our state governments, to hold politicians and bureaucrats at all levels accountable for their handling of taxpayers’ dollars and to promote innovative solutions to public policy challenges. We are committed to creating non-partisan journalism reflecting this mission in a distinctive voice deeply skeptical of the entire political process. Our stories aim to disrupt the prevailing political narrative, to provoke change, incite debate and challenge partisans of all political stripes.

WisPolitics.com


The WisPolitics.com family of Web sites has established a respected brand in the power centers of the state and D.C. through comprehensive coverage of political, government and business news delivered in a multi-media fashion hitting Web, TV, and print.

The companion sites are: WisPolitics.com, WisBusiness.com, WisOpinion.com, and MKEPolitics.com. There's also an annual printed publication, The WisPolitics.com Almanac, plus reprints of certain WisPolitics.com-generated products in newspapers around the state. And WisPolitics.com is an editorial partner of "UpFront with Mike Gousha," a richly produced and informative Sunday morning show on commercial TV stations around the state.

Enbridge

Over the past 65 years, Enbridge has become a leader in the safe and reliable delivery of energy in North America and is proud to be recognized as one of the Global 100 Most Sustainable Corporations in the World.

We transport energy, operating the world's longest, most sophisticated crude oil and liquids transportation system. We have a significant and growing presence in the natural gas transmission and midstream businesses, and an increasing involvement in power transmission.

We generate energy, expanding our interests in renewable and green energy technologies including wind and solar energy and geothermal.

We distribute energy, owning and operating Canada's largest natural gas distribution company, and provide distribution services in Ontario, Quebec, New Brunswick and New York State.

Enbridge Inc., headquartered in Calgary, Alberta, manages and has a 67.3 percent overall interest in Enbridge Income Fund and a 21.1 percent overall ownership in Enbridge Energy Partners, L.P., which is headquartered in Houston. We have a workforce of more than 11,000 people, primarily in Canada and the United States. Enbridge has been named one of Canada's Top 100 Employers on 12 occasions, voted as one of the Houston Chronicle's Top Workplaces in 2013, and selected as one of Canada's Top Diversity employers for 2014.

Enbridge manages several investment options that trade on the New York and/or Toronto stock exchanges, including Enbridge Inc. (ENB), Enbridge Energy Partners, L.P. (EEP), Enbridge Energy Management, L.L.C. (EEQ), and Enbridge Income Fund (ENF).
Students
Management
Wisconsin College Media Association
Advertising
Editorial

Registration and Trade Show Opens

12:00 PM 12:00 PM

Check-in and pick up your name badge at the registration desk. 

If you haven't already downloaded the WNA Convention app, be sure to do it now to build your schedule, review speakers and compete for exciting prizes! Earn points by posting messages, comments, photos and more on the app’s Activity Stream, which allows you to post to your various social media pages simultaneously. We’ll be giving away prizes to the three users with the most points at 5 p.m. on Friday, Feb. 24, and you can begin earning points right now!

Prizes
  • First Place — A mobile journalism kit, which includes a portable power bank, a lavalier mic for smartphones, a 32 GB flash drive for iPhone or Android and a 3-in-1 cell phone camera lens kit.
  • Second Place — A Hubsan X4 H107C Micro Drone
  • Third Place — A professional smartphone rig (tripod mount, filmmaker grip and traveler stand)

How to earn points
  • 4 points — Post a photo or post a message on the Activity Stream
  • 3 points — Add a comment to a post or receive a comment on one of your posts
  • 2 points — Like a post, receive a Like on one of your posts or vote in a poll 

Only registered convention attendees are eligible to win. 
Students
Management
Editorial

The Looming First Amendment Threat and What To Do About It

12:40 PM 01:35 PM

It doesn’t seem far-fetched to consider the First Amendment under threat. The new administration in Washington, D.C., has exhibited hostility toward the press, referring to the media as “the opposition party.” In this session organized by the Madison chapter of the Society of Professional Journalists, Wisconsin and national open government and constitutional experts discuss the First Amendment issues on the horizon and how to handle them.

Speakers

Students
Management
Advertising
Editorial

Driving Revenue with Events

01:40 PM 02:30 PM

Hosting events can be a lucrative business. Over the last several years, it's a business newspapers have tapped into. Learn how papers of any size can do the same.

Speakers

Students
Wisconsin College Media Association

Student Newspaper & Resume Critiques

01:40 PM 02:30 PM

We'll have some of the best minds in the business on hand to provide feedback and advice on recent issues of your student newspaper. Bring your resumes, cover letters & clips for input as well!

Speakers

Break

Networking Break

02:30 PM 03:00 PM

Students
Management
Editorial

Assessing and Upgrading Newsroom Culture

03:00 PM 04:30 PM

Culture is all about how you do things in your organization. The culture is created by the leadership. So how do you keep your news organization relevant and accelerate the changes you need as media consumers' consumption habits are changing constantly? You do it through the culture you create in your newsroom. This will be an interactive session focusing on what culture you want and how to get there. We will look at how to achieve critical change through strategic and tactical action steps.

Speakers

Students
Management
Advertising

Coach 'Em Up: Developing Sales Reps

03:00 PM 04:30 PM

What are the top three reasons why sales representatives don’t do what they need to do to be successful? This session will identify these and the crucial differences between managing and coaching employees. Learn essential “how-tos” for successful coaching, including specific steps to more effectively develop your team, improve communication & feedback and instill accountability. Behind every winning team is a great coach!

Speakers

Break

Networking Break

04:30 PM 05:00 PM

Management
Advertising
Editorial

WNA & AP Annual Meetings

04:30 PM 05:30 PM

Wisconsin Newspaper Association members will hold a brief meeting beginning at 4:30 p.m. All are welcome and WNA members are especially encouraged to attend this annual meeting, held at the convention to elect new officers. Once the WNA members adjourn, the Associated Press editors annual business meeting will follow.
Reception

Trade Show Reception

05:00 PM 06:00 PM

Sponsored by Enbridge

Spend some time in our trade show visiting with exhibitors, chatting with colleagues, reviewing contest winning entries and taking a break for complimentary hors d’oeuvres and cocktails.
Students
Management
Advertising
Editorial
Meal

Dinner and Guest Speaker Craig Gilbert

06:00 PM 07:30 PM

Sponsored by News Tracker

Craig Gilbert, the Milwaukee Journal Sentinel’s Washington bureau chief and author of “The Wisconsin Voter” political blog, will address convention guests during dinner Thursday night in an interview moderated by former Journal Sentinel Editor Marty Kaiser.

Gilbert has covered every presidential campaign since 1988 and has written extensively about the electoral battle for the swing states of the industrial Midwest.

Golden Gavel Awards

The Golden Gavel Awards will be presented by Kristen Durst, public relations coordinator of the State Bar of Wisconsin. The Golden Gavel Awards competition was established in 1985 to recognize outstanding coverage of the justice system. Certificates of Commendation are presented for entries judged to be noteworthy examples that enhance the public’s understanding of our system of law and justice.

Golden Gavel Awards are presented to both print and broadcast media.

The 2016 print winners are:

  • USA TODAY Network-Wisconsin — Post-Crescent, Appleton: Shereen Siewert — “What’s the Price of Justice”
  • The Northwoods River News, Rhinelander: Jamie Taylor — Wolf Trial Series
  • The Journal Times, Racine: Gregory Shaver — For photography in “40 Years for Murder”

Golden Gavel Certificate of Commendation award winners are:

  • USA TODAY Network-Wisconsin — Stevens Point Journal: Sari Lesk, Pete Wasson, and Lauren French — “Marijuana Decriminalization Spreads Across Wisconsin”
  • The Northwoods River News, Rhinelander: Jamie Taylor — “Long Serving Prosecutor Set to Step Away”

Speakers

Students
Management
Advertising
Editorial

WNA Foundation Casino Night Fundraiser & President's Reception

07:30 PM 10:30 PM

Sponsored by OwnLocal

All convention registrants are invited for complimentary cocktails and socializing at the President’s Reception following dinner. This year, the reception will be held in the Geneva/Mendota Banquet Hall, so more people can join us!

If you’d like to try your hand at a game of luck while supporting a great cause, we invite you to sign up for the WNA Foundation Casino Night Fundraiser, which will be held in conjunction with the reception. Poker chips can be purchased in advance or on-site. For every dollar you donate, you’ll get $10 in chips (i.e. $10 gets you $100 in casino chips, $25 gets you $250 and so on). Use your chips to play poker, blackjack, roulette and craps. Swap your chip stack for raffle tickets when you're done for a chance to win some great prizes, like an iPad Mini 2, an Amazon Echo and more!
Students
Management
Wisconsin College Media Association
Advertising
Editorial

Registration & Trade Show Opens

08:00 AM 09:00 AM

Students
Management
Advertising
Editorial
Meal

Complimentary Continental Breakfast

08:00 AM 09:00 AM

All are invited to partake in a complimentary continental breakfast. Don’t forget to come early enough to visit with exhibitors at the Trade Show.
Students
Management
Advertising
Editorial

Keynote Address - Adapt & Engage: The New Rules of Accountability Journalism

09:00 AM 09:50 AM

Sponsored by Wallit

Every day, newspapers work to hold officials accountable and separate fact from fiction. This practice of accountability journalism helps inform readers, shape communities and inspire change. But in an increasingly competitive landscape, it also must be engaging to be effective.

Author and press critic Tom Rosenstiel, executive director of the American Press Institute, will discuss why some accountability reporting does a better job of engaging readers and how your paper can do the same—based on innovative new research by the API team and an unusual gathering of some of the nation’s most innovative government reporters from papers of all sizes. Understanding the qualities of successful accountability reporting can help improve your readership and become a key part of your business strategy.

Rosenstiel will also explain why some analytics can hurt, not help, with readers and how to think about your data in ways that will better serve the public, reach new audiences and create advertising and subscription opportunities.

About API: The American Press Institute is an educational nonprofit organization that conducts research and training aimed at helping the news media, especially local publishers and newspaper media, advance in the digital age.

Speakers

Students
Editorial

Short & Smart: Mobile Video Storytelling

10:00 AM 11:00 AM

Sponsored by NEWSCYCLE

Video is a critical element in mobile and social storytelling. Learn how to tell stories in less than 60 seconds by shooting high quality video on your iPhone or Android through sequencing, interviewing and getting good sound.

Speakers

Students
Editorial

Wisconsin Public Records 101 & Beyond

10:00 AM 11:00 AM

Getting the records you're entitled to under Wisconsin's Public Records Law can come with its challenges. This session will explore what records are available and strategies to use if officials try to block your access.

Speakers

Students
Advertising

The Secrets of Top Sales Performers

10:00 AM 11:00 AM

Why do top sales performers stand out from the crowd? Their secret lies within day-to-day interactions with clients and prospects, strategies and execution. Learn these successful techniques to ensure you don’t fall into the “average Joe” trap.

Speakers

Wisconsin College Media Association

The Business Side of Student Media

10:00 AM 12:30 PM

To have a successful student newspaper, you need more than great stories — you need a good business strategy. From buying services to creating buy-in, we’ll cover everything that goes on behind the scenes to keep student media running. This session will offer lessons for the entire staff on advertising strategies, revenue diversification and changing a department’s culture … plus the things that don’t work.

Speakers

Break

Networking Break

11:00 AM 11:20 AM

Sponsored by The Herb Kohl Educational Foundation
Editorial

Short & Smart: Mobile Video Editing

11:20 AM 12:20 PM

Video editing sharpens your story and grabs audience attention, allowing you to tell better stories, more efficiently. During this hands-on session, you'll be paired up and walked through shooting and editing your own video.

Speakers

Students
Editorial

In-depth Stories on a Deadline

11:20 AM 12:20 PM

There is a stockpile of information at your fingertips — you just have to know where to look. Learn about Wisconsin's online databases, nonpartisan legislative agencies and other resources that will help you turn around in-depth stories on a deadline.

Speakers

Management
Advertising
Editorial

Recruiting & Retaining Talented Employees

11:20 AM 12:20 PM

Sponsored by Interlink

Get real-world suggestions on how to recruit, retain and develop new hires. This session will explore different approaches to interviewing, as well as how to set the proper expectations up front. Attendees will also learn how to onboard new employees from day one and give effective coaching and feedback.

Speakers

Students
Management
Wisconsin College Media Association
Advertising
Editorial
Meal

Honors Luncheon

12:30 PM 01:40 PM

Sponsored by WAICU

High school and college students from across the state will be recognized for their contributions to the student press during the annual Honors Luncheon. Honors include the Branen High School Scholarships and the WCMA Better Newspaper Contest Awards. Guests will also hear from James Warren, chief media writer for the Poynter Institute, during a discussion with former Milwaukee Journal Sentinel Editor Marty Kaiser.

Speakers

Students
Management

Career Fair

01:45 PM 03:30 PM

Bring your resumes and portfolios to share with potential employers. Confirmed participants include:

  • Hometown News Limited Partnership
  • Dodge County Pionier, Mayville
  • Woodward Communications
  • Bliss Communications
  • Morris Newspapers Wisconsin
  • Wolf River Media
  • Capital Newspapers (Wisconsin State Journal and Capital Times)
Students
Advertising

Selling in the Real World (Part 1)

02:00 PM 03:00 PM

Learn how to make the right sale vs. any sale. During this session, attendees will learn the keys to success when attempting to sell both newspaper print advertising and digital solutions to small and medium-sized business owners in 2017. Speaker Mike Centorani will also discuss how different preparation can help gain credibility with a higher percentage of decision-makers and business owners.

Speakers

Students
Management
Editorial

Legal Panel: Addressing Hot Topics in the Workplace & Newsroom

02:00 PM 03:00 PM

Panelists will discuss legal issues affecting newsrooms in Wisconsin, including how to deal with amending digital content and facing challenges accessing police reports and other records.

Speakers

Students
Wisconsin College Media Association
Editorial

Reporting That Makes a Difference

02:00 PM 03:00 PM

Journalists hope to inspire change. But between classes and newspaper deadlines, it can be difficult to take on long-term, in-depth projects or understand where to start. Students, professionals and advisers will discuss challenges they faced, efforts they made and tips for tackling these rewarding projects.

Speakers

Students
Management
Editorial

Editorials That Make a Difference in Your Community

02:00 PM 03:00 PM

A courageous and lively editorial voice gives a newspaper personality, respect and a stronger position in its community — and often sets the paper apart from other media outlets in their market. Learn strategies for providing editorial leadership through your paper, no matter its size, so you can be the local champion who takes public officials to task when appropriate and opens up a forum to debate local issues and promote good ideas for your readers.

Speakers

Break

Networking Break & Ice Cream Social

03:00 PM 03:30 PM

Sponsored by Schoep's Ice Cream

Take a break and meet up with friends and colleagues to talk shop over a sundae.
Students
Advertising

Selling in the Real World (Part 2)

03:30 PM 04:30 PM

Want to take all the guessing out of developing a customized solution? Learn a different approach to conducting a thorough needs analysis and give the business owner the chance to sell the sales rep vs. the other way around. Speaker Mike Centorani will then discuss how to develop both print and digital solutions that the business owner will love ... because they were actually the business owner’s ideas.

Speakers

Management
Advertising
Editorial

WNA Legislative Panel

03:30 PM 04:30 PM

Panelists will discuss issues affecting newspapers in Wisconsin, including public records and open meetings laws and priorities for the next legislative session.

Speakers

Students
Wisconsin College Media Association
Editorial

Free Newsroom Tools: Data Visualizations with Tableau and Fusion Tables

03:30 PM 04:30 PM

Learn tips and techniques for enhancing your reporting through data visualization using free tools like Google Fusion Tables and Tableau.

Speakers

Students
Editorial

Heart and Backbone in Community Journalism

03:30 PM 04:30 PM

Journalists working in small markets face unique challenges. How do you balance the conflict of trying to maintain personal — sometimes lifelong — relationships with the need to hold public officials accountable and report stories that accurately reflect the community? Learn tips during this session for navigating these potentially turbulent waters.

Speakers

Break

Networking Break

04:30 PM 05:00 PM

Reception

Awards Banquet Reception

05:00 PM 06:00 PM

Sponsored by Tecnavia

Toast your friends and colleagues, unwind and discuss the day’s events before settling in for the annual awards dinner.
Management
Advertising
Editorial
Meal

Better Newspaper Contest Awards Banquet

06:00 PM 09:00 PM

Sponsored by Oneida Nation

The Better Newspaper Contest Awards Banquet is an annual WNA convention event saluting the achievements of Wisconsin newspapers. We’ll highlight the best work of Wisconsin’s news photographers, memorialize newspaper veterans we lost over the last year, announce raffle basket winners, winners of our Better Newspaper Contests, Best of Division and the Daily and Weekly Newspapers of the Year.
Reception

Awards Banquet After Party

09:00 PM 11:00 PM

No need to leave the hotel to continue celebrating the winners of the Better Newspaper Contest. The cash bar and reception area will remain open after the awards banquet.